Carter Hausen
Mrs. Padilla
Written Portfolio 9
Grade: 90% (Format)
Published 12/1/2021
Use of Music in Ads Annotated Bibliography
Alpert, Judy I. “Contributions from a Musical Perspective on Advertising and Consumer Behavior.” The Association for Consumer Research, 1991,
Contributions From a Musical Perspective on Advertising and Consumer Behavior | ACR (acrwebsite.org)
Accessed 26 November 2021
This source is a formal analysis that informs the reader about the role of music in advertising. A few things that the article includes about the previous subject are: Using the correct music and key elements for the culture’s advertisements, consumer perceptions of the advertisement, mood change caused by the advertisement, and the how to make the music and the theme of the advertisement work effectively together. This source is credible because it was published by The Association for Consumer Research, a very reputable publisher. Also, we may assume the source is credible because it is a .org website. This source is based on facts, not opinions. I plan to utilize this source by finding vital research information about how the music in an advertisement affects the targeted audience. This source is rich with such information.
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Dever, Shalyn. “The Relationship Between Music and Advertising: 5 Ways Music Enhances Commercials.” Chatter Buzz,
Accessed 26 November 2021
This source informs the reader about the mental and emotional effects of the advertisement’s targeted audience. The author clarifies that: Advertisements evoke emotion, create stories, spark action, reinforce sales, and that the music must mesh with the brand. There is much more valuable information in this article.
This source is credible because the author was recruited by Google and loves solving complex business growth problems. She clearly knows what she is talking about. Also, she included links in her article to show evidence that backs her up.
I will use this source so I may include information about the effect of an advertisement. The information that I need is the mental and emotional effects of the advertisement. More information about the use of music in advertisements in different areas of research will be very beneficial for my project.
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Gilliland, Nikki. “Science of Sound: How music makes advertising more memorable.” Econsultancy, 7 August 2018,
Accessed 26 November 2021
This source will be very beneficial because it assists the reader in understanding how the music of an advertisement affects the targeted audience in an emotional way to make it more memorable. The article emphasizes the following: Emotional impact and memory, driving a story, artist influence, and brand creations.
This source is credible because it includes research done by studies as backup evidence of the credibility of the article. This article is based on research, not opinion.
Like the other sources, I will use this article to include more information about how music is used in advertisements. This source will be specifically used for information like how to utilize music successfully.
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Jones, Polly Wyn. “Can Anybody Hear Me? The Power of Music in Advertising.” Kantar, 15 November 2021,
Accessed 26 November 2021
This source informs the reader about how they can have more successful advertisements if they successfully utilize music in them. It also informs the reader about how to successfully use music in their advertisements.
This source includes the most scientific studies and information, providing evidence that it is very credible and is based on facts, not personal opinions.
I will mostly utilize this source for the scientific evidence found within the article. I will also include the information which is written, but I will mostly utilize the studies and figures.
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Karanja, Rogers. “Music Ads and their Importance in advertising.” BunnyStudio, 3 August 2021,
Accessed 26 November 2021
This source informs the reader about what music advertisements are, how they work, the importance of music in advertisements, the lyrics of the songs used in advertisements, the structure of the songs, entertainment factors in songs, memorability, and many other smaller fields of information.
This source is credible because it has backup evidence of the credibility of the information the article has. It is also credible because the company that published the article helps people advertise their businesses. It is based on the facts found through studies; the article is not based on opinions.
I will utilize this source by including information about the use of music in advertisements that the other sources may not provide.
---------------------------------------------------------------------------------------------------------------------------Logan. “Music in Advertising: How is Music Used to Persuade?” Music for Makers,
Accessed 26 November 2021
This source is very valuable for my research because it informs the reader about how the persuasive factor of music works in advertisements.
This article is credible because it includes information from scientific studies. This source is not based on opinions.
This source is valuable to me because it includes a different perspective on the use of music in advertisements: the factor of persuasion. I will include information that I find in my research.
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"I Second that Emotion: The Emotive Power of Music in Advertising.” Nielsen, 7 July 2015,
Accessed 26 November 2021
This source is very valuable because it informs the reader about the power that the music in advertisements has to bring emotion to the intended audience.
This is a very good source because it is an article written by Nielsen, a company that does studies and research about such things. The article is based on facts, not opinions.
I will employ the information within the article for the scientific evidence. There is very useful content.
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Oaks, Steve. “Can Muted Video be as effective as video advertising with sound?” The University of Liverpool, 8 May 2020,
Accessed 26 November 2021
This source is very valuable because this is the article showing results of a study about the difference in reaction of the audience in three different variables: Normal video with audio, muted video, and muted video with subtitles.
The article is based on the evidence found in the study included in the article, not opinions.
I will be using this source for the scientific evidence found in the study which the article describes.
---------------------------------------------------------------------------------------------------------------------------Jillson, Amanda. “The Effects of Popular Music in Television Advertisements on Branding.” Bryant.edu, April 2014,
Accessed 26 November 2021
This is a great source for a couple of reasons: The article is very long, indicating that there is a lot of valuable information and this is the conclusion of a study about the influence of music on the audience.
This source is credible because it is a scientific study conclusion. It is not based on opinions.
I will use the information in this article to include more scientific details about the effects of music in advertisements.
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Zander, Mark F. “Music in Advertising: Effects on Brand and Endorser Perception.” University of Freiburg, Germany,
Accessed 26 November 2021
This source is about how to change the way the audience thinks about a business or product when they see an advertisement.
This source is credible because it is the work of a student at the University of Freiburg, Germany. It is not based on opinion; it is based on facts.
I will include the information found in this source along with the other information I have found in the other sources.
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