The Use of Music in Ads Infographic by Carter Hausen

The Use of Music in Ads Infographic

By Carter Hausen

Grade: 100%

Published: 12/1/2021

Citations:

Alpert, Judy I. “Contributions from a Musical Perspective on Advertising and Consumer Behavior.” The Association for Consumer Research, 1991,

Dever, Shalyn. “The Relationship Between Music and Advertising: 5 Ways Music Enhances Commercials.” Chatter Buzz,

Gilliland, Nikki. “Science of sound: How music makes advertising more memorable.” Econsultancy, 7 August 2018,

Jones, Polly Wyn. “Can Anybody Hear Me? The Power of Music in Advertising.” Kantar, 15 November 2021,

Karanja, Rogers. “Music Ads and their Importance in advertising.” BunnyStudio, 3 August 2021,

Logan. “Music in Advertising: How is Music Used to Persuade?” Music for Makers,

"I Second that Emotion: The Emotive Power of Music in Advertising.” Nielsen, 7 July 2015,

Oaks, Steve. “Can Muted Video be as effective as video advertising with sound?” The University of Liverpool, 8 May 2020,

Jillson, Amanda. “The Effects of Popular Music in Television Advertisements on Branding.” Bryant.edu, April 2014,

Zander, Mark F. “Music in Advertising: Effects on Brand and Endorser Perception.” University of Freiburg, Germany,

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